According to Forbes, 90% of customers say that video helps them make a purchasing decision. That is huge! Recent studies have shown that people are almost 3x more likely to stay on a page with a video than without. That feedback alone ensures that more views and shares will take place with any business video you may have on your social media or website. Speaking of websites, Aberdeen’s Statistics show the average customer conversions for websites who have video is 4.8% and without a video is 2.8%. The thing is with every business there is a brand and every brand needs a video marketing strategy. Study after study consistently show how important video has become on every platform and channel. This includes social media platforms as well as live streaming, and broadcast. Having a video or a series of videos is no longer just one piece of your marketing plan, it’s central to your marketing and campaign efforts.
Here are 7 ways your video can work on your behalf:
Videos can be used on these platforms:
Let your homepage be the first place you put your video. This can be a great way to introduce customers to your business.
- Landing Page
Be sure the video addresses the keywords that brought them to the your page. Video on landing pages is capable of increasing conversion rates by 80%.
- Social Media
Keep the videos short and to the point. Have a call to action at the end of each video. Also be sure the visuals communicate everything. Here is some a food for thought. Over 500,000,000 videos are watched on Facebook daily. Make sure your videos are part of that number. It makes a difference. Social media accounts matter in your marketing strategy.
- Conferences & Trade Shows
Have a HD monitor or television in your booth with your video or videos looping. Have the closed captioning on.
- YouTube Channel
Posting a video weekly or monthly will help. Remember consistency is important.
- Paid Advertising (Facebook, YouTube, etc.)
The shorter the video the better. Direct and to the point.
Include a video with a short description in a monthly e-newsletter.
Here are 7 types of videos that maybe good for your media marketing strategy:
- Commercial Video
Excellent way to create an awareness about a certain product offering from your company.
- Corporate Video
They tell your story. Basically they give a inside look to your business and brand.
- Explainer Video
With animation, the video can demonstrate or explain just about anything.
- Testimonial Video
Every business should have one. Other people are basically selling your service or product. Think of it as a review video. Very powerful.
- How To Videos
People like to see other people. They are great for connecting with your audience. The videos are designed to be engaging and to educate.
- Biography & Documentary Videos
These are common for individuals wanting highlight a talent or accomplishment and for companies who want to share the history of their company and how they got to where they are today.
- Sales & Promotional Video
A promotional video helps sell “you” the brand, company, product, or service. Promotional videos convey your story, your message, your pitch, to the viewer in a way that compels them to pick up the phone and book an appointment with you.
It’s fair to say video educates and have the potential to share a company’s story, brand, and product in a way that causes a response in a viewer on some level.
If you are a business owner and do not have a video, don’t delay because if someone is not watching your video they are most likely watching your competitions. Let us take your story to screen or simply provide a camera crew to capture footage for your marketing video. Give JMac Productions a call and see how we can help you with your next business marketing video.